Public now waking up to the benefits of sleep

Sleep Expo Middle East left the pubic with better sense about the importance of quality shut-eye. The three-day event witnessed new collaborations and discussions between and amongst industry peers, while consumers who attended the show took great interest on the insightful conference presentations as well as the variety of sleep products and solutions showcased at the exhibit.

Getting a good night’s sleep is as important as a balanced diet and regular exercise for a healthy mind and body. While there is a wealth of evidence on this, sleep health often does not get the attention it deserves.

In fact, adults across the world have been found not dedicating enough time for sleep and relaxation. More than half, or 51%, of global adults reported that they get less sleep than they need on an average night, this according to an industry survey carried out last year.

Fuelled by a mission to highlight how lack of sleep takes a serious toll on personal health and the economy, Sleep Expo Middle East offered a first-hand look at some of the latest and most unique products and solutions in the sleep market. The event also amplified further the discussion about the need for people to prioritize sleep to optimise their health and wellbeing.

“This is a great event for people to have an intelligent understanding of sleep and its benefits. I was especially pleased with the expert suggestions I got on how to improve sleeping habits, plus being able to happy to discover innovative products from various exhibitors that will definitely help me sleep better.” said, Dubai expat Insiya Jani.

The show also saw a good mix of attendees from the business community. Among those who visited the show include hotel and resort managers, hospitality professionals, company owners, as well as delegates from international brands relevant to the sleep industry.

Sleep Expo Middle East hosted multiple events over the course of three days: the trade exhibit, which showcased some of the breakthrough sleep technologies and solutions available in the market today; a two-day c onference that engage attendees in thought-provoking keynotes and general sessions; and, the exciting activities at the Sleep Care Zone, where guests had the chance to try out a variety of services designed to aid them in better sleep.

Taher Patrawala, Director of Media Fusion, organizers of the event, said, “We are proud to have taken a forefront position in advancing the sleep movement and support the growing sleep industry. I am confident that we have done a good job in rightly raising public awareness on the importance of sleep health, but equally important, we are helping industry players to push the boundaries and chart greater success with new business perspective and game-changing concepts. None of these would have been possible without the support of our generous sponsors and partners, and our pool of talented and dedicated committee members, volunteers, speakers and attendees. My sincerest gratitude to all you who made this event a rousing success.”

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